SERV ResultsAuto Insights
De-anonymize 50% of daily website traffic
Email-driven lead growth from the website traffic dealers already paid for
The Opportunity
Dealers spend heavily to drive shoppers to their website - but most leave without submitting a lead form. Hundreds of shoppers go unidentified every day.
Auto Insights turns that hidden demand into identifiable audiences and email-driven engagement, nurturing and converting them into real leads.
Less than 2% of website visitors fill out a lead form
40–50% of that traffic can be de-anonymized and engaged
How It Works
A website-intent email marketing program that identifies anonymous traffic, analyzes shopping behavior and demographic data, and triggers targeted email follow-up.
Identify - de-anonymize meaningful website traffic and reveal hidden shoppers.
Score - use behavioral signals to prioritize the highest-intent visitors.
Engage - send targeted, branded emails that drive shoppers back to the dealership website.
Convert - drive returning visitors to take action, turning previously anonymous traffic into real lead forms.
Every visitor identified becomes part of a database the dealership owns outright.
Advanced Data Capabilities
Identification is only the starting point. Each de-anonymized visitor is matched against a broader automotive dataset to build a fuller picture of who they are and what they're likely to buy.
Deeper visitor profiles - dozens of data points per identified shopper, not just a name and email.
Propensity modeling - surface in-market buyers within your trade area for both sales and service outreach.
Custom audience building - segment identified visitors by intent to power targeted inventory and service campaigns.
Dealer-Branded Email Marketing
Use intent signals to choose the message, then send dealer-branded creative that gives shoppers a reason to return - special offers, model-specific follow-up, and timely incentives, all reflecting what the shopper actually viewed on the website.
Fully customizable email marketing collateral, with no charge for design work.
Reporting You Can Trust
A full reporting dashboard tracks standard campaign KPIs - delivery, opens, and clicks - alongside ROI metrics like gross margin and net margin per dollar invested, so performance is never a guessing game.
Why Auto Insights
Built different from every other identity solution
Build a database that you own
Most providers never show you their marketing lists. We show you exactly who's visiting your website.
True conquest
We address shoppers who have never done business with your dealership. Other solutions can only show previous customers.
Not an IP or cookie-based solution
Those approaches are legally questionable and inaccurate. We create a double opt-in from each website visitor, so our lists are fully marketable and compliant.
Doesn't require access to your dealership databases
Our program doesn't require DMS or CRM feeds.
Transparent results
An end-to-end solution where the result is high-closing leads delivered to your CRM.
Schedule a 20 Minute Demo Today
Name, email, dealership, and what you want to fix.